Goal & Messaging

Goal:   Showcase the best, oldest, largest, rarest and most unique aspects of Nevada’s public lands to build pride and support for the state’s diverse public lands.

Sample Messaging:   “Nevada is mostly the Great Basin, a vast geographic wonder where rain falls and sinks, never finding outlet to the Gulf of Mexico or Pacific Ocean.  Nevada is also deserts of Joshua trees, conspicuous in their silhouettes, and forests of high-range aspens, shimmering in afternoon sunlight.

Nevada claims the largest wildlife refuge in the lower 48 states, the darkest skies, and some of the oldest trees on earth. Moreover, with 114 mountain ranges, it is considered the most mountainous state in the contiguous United States.

It is a state of spectacular landscapes, unique natural features and poignant history. It is a state defined by its public lands – national parks and conservation areas, wilderness and wildlife refuges, forests, rangelands, monuments and watersheds –  all of which provide diverse benefits to Nevadans and the travelers who visit.”

Initially staged in 2016. The exhibit tours in 2020.

Delivery

Components: Exhibit and exhibit catalog, opening reception for Congressional members and allies, artist attendance and briefings on Capitol Hill, traditional and social media, and public outreach.

Develop concept. Secure rare Senate approval and private donor funding.

Co-curate all images and work with image production house for optimal display.

Prepare all interpretive messaging for the display and an accompanying booklet. Direct booklet design. Distribute booklets to Congressional offices.

Organize an opening reception. Draft speeches for keynote speakers.

Arrange artist attendance in D.C. and Capitol Hill briefings. Schedule Congressional tours.

Promote the exhibit through traditional and online media sources.